Branding JG Building Projects


Drive Growth, Generate Leads

The challenge

The client had no existing presence online. The goal was to create a compelling story that effectively communicated the up-market high quality brand to potential customers. As the company has no existing online presence, with no logo, strap line or colours, our team relished the task with creative freedom to build a brand that is both visually appealing and engaging. In addition, the client required a website that is easy to use and navigate, while also providing all of the necessary information and functionality that prospects looking for high quality building services require. To achieve this goal, our designers, developers, and marketers worked closely with the client to create a cohesive brand and website that would attract and retain customers.

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We build mobile-first, responsive websites. With the majority of web traffic coming from mobile devices, it’s essential to ensure your website is designed to meet the needs of mobile users. By prioritising mobile design, we can create a seamless user experience across all devices, leading to increased engagement and conversions for our clients. A mobile-first approach is not only practical but also future-proof.


The strategy

The approach was to develop a comprehensive digital strategy that addressed JG’s specific goals and target audience. The first step was to establish a strong brand identity, which included developing a unique logo and colour scheme that reflects the company’s values and mission. That mission was to capture the attention and generate leads of upmarket clientele looking to undergo modern refurbishments.

The website was to be designed with a clear and intuitive user experience in mind, ensuring that it is easy to navigate and find the required information. This included an uncluttered layout, light tones and cleaer calls to action. High-quality images and videos that showcase the company’s work were also used.

To drive traffic to the website, we used a targeted search engine optimisation (SEO) strategy that included keyword research, on-page optimisation, and content creation that will help the website rank higher in search engine results. Social media marketing was also used to build brand awareness and engage with a wider variety of customers, as well as drive traffic to the website.

Finally, the team would also analyse website traffic and user behaviour to identify areas for improvement and optimise the website and digital marketing strategy accordingly. This ongoing analysis and optimisation ensures that the website continues to meet the needs of the business and its customers, and that the brand continues to grow and thrive online.

The results

Through embarking on Hanley Creative’s digital strategy, the client received over 400 page visitors in the first 30 days due to improved search engine rankings and social media engagement. This lead to a 40% increase in leads and a 25% increase in projects won.

Overall, JG Building Projects has seen a significant return on investment from the strategy applied by Hanley Creative, with increased website traffic, higher engagement, and improved conversion rates leading to increased revenue and profitability.

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Design, Create, Establish, Scale

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Startup Package

If you’re a small business looking to drive organic growth with new business opportunities, then this package is for you. Our team of web designers and User Experience (UX) experts will develop a clean and easy-to-use website complete with logo design and brand guidelines. All sites have optimised conversion rates allowing for maximised lead generation. 


£5995 £2995
  • Brand design
  • Brandbook and Theme design
  • Responsive website design (mobile friendly)
  • Domain and hosting included
  • Consultative design process
  • Wireframe design
  • Dynamic Fields
  • Grow your business
  • Generate more leads
  • Whatsapp integration
  • Ongoing monthly management

Social Media

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.

Exclusive Package

If you’re a small business looking to establish a brand and drive new growth through new business and brand equity then this package is for you. We’re offering this exclusive launch package to our next five customers as a mutually beneficial launch partnership. By taking part in this exclusive deal, your brand’s design and development journey will used as a case study in Hanley Creative’s wider marketing

*excludes printing costs