Redesign, Rebrand, Rebuild
with Aylesbury Central PCN
Branding JG Building Projects
Drive Growth, Generate Leads
The challenge
The client had no existing presence online. The goal was to create a compelling story that effectively communicated the up-market high quality brand to potential customers. As the company has no existing online presence, with no logo, strap line or colours, our team relished the task with creative freedom to build a brand that is both visually appealing and engaging. In addition, the client required a website that is easy to use and navigate, while also providing all of the necessary information and functionality that prospects looking for high quality building services require. To achieve this goal, our designers, developers, and marketers worked closely with the client to create a cohesive brand and website that would attract and retain customers.
Other Projects
We build mobile-first, responsive websites. With the majority of web traffic coming from mobile devices, it’s essential to ensure your website is designed to meet the needs of mobile users. By prioritising mobile design, we can create a seamless user experience across all devices, leading to increased engagement and conversions for our clients. A mobile-first approach is not only practical but also future-proof.
The strategy
The approach was to develop a comprehensive digital strategy that addressed JG’s specific goals and target audience. The first step was to establish a strong brand identity, which included developing a unique logo and colour scheme that reflects the company’s values and mission. That mission was to capture the attention and generate leads of upmarket clientele looking to undergo modern refurbishments.
The website was to be designed with a clear and intuitive user experience in mind, ensuring that it is easy to navigate and find the required information. This included an uncluttered layout, light tones and cleaer calls to action. High-quality images and videos that showcase the company’s work were also used.
To drive traffic to the website, we used a targeted search engine optimisation (SEO) strategy that included keyword research, on-page optimisation, and content creation that will help the website rank higher in search engine results. Social media marketing was also used to build brand awareness and engage with a wider variety of customers, as well as drive traffic to the website.
Finally, the team would also analyse website traffic and user behaviour to identify areas for improvement and optimise the website and digital marketing strategy accordingly. This ongoing analysis and optimisation ensures that the website continues to meet the needs of the business and its customers, and that the brand continues to grow and thrive online.
The results
Through embarking on Hanley Creative’s digital strategy, the client received over 400 page visitors in the first 30 days due to improved search engine rankings and social media engagement. This lead to a 40% increase in leads and a 25% increase in projects won.
Overall, JG Building Projects has seen a significant return on investment from the strategy applied by Hanley Creative, with increased website traffic, higher engagement, and improved conversion rates leading to increased revenue and profitability.